Cedar is a collection of brands in the home and family space. Our brands include categories like pets, baby, kids, and, of course, home and family. Think, home comforts like bedding and décor, wholesome products to care for your new baby or growing family, pet accessories like soft beds, stylish crates, and more.

We take pride in nurturing and scaling the best brands for the modern household.

We started Cedar Brands because we believe the most valuable brand experiences begin at home. Whether through time spent with family, caring for beloved pets, or relaxing in our personal refuge from the world, exceptional products in the home and family space have the potential to forge deep, lasting connections with their customers.

In short, we wanted to support and nurture the brands that make us feel at home.

We know you have options when it comes time to sell your brand. Here’s why entrepreneurs in the home and family space choose Cedar:

• We’re not ruthless aggregators. Our team spends quality time with each seller, meticulously crafting future plans for the brand that match the passion and care you’ve already put in.

• We’re high-quality brand scaling experts. You’ve built something exceptional, and we know how to take it to the next level without sacrificing the high standards your loyal customers know and love.

• We think long term. Because we take the time to get to know each brand before close, we only work with brands whose long term success we know we can achieve. Each of our brands is nurtured to last, and has a special place in our home and family collection.

We have found that most Sellers are looking to free up headspace to pursue other passions and projects, but we are always open to discussing keeping a former owner involved depending on your priorities and the areas of the business you may be interested in remaining involved.

We buy brands in the home and family space. Categories include pets, kids, bedding, décor, baby, and more.

In addition to our focus on home and family, we’re interested in businesses that have:

• An existing, distinctive identity, or strong future brand potential.

• Proven product market fit demonstrated by total volume sold or customer satisfaction.

• The ability to forge deep connections with customers.

We value brands based on several qualitative and quantitative criteria, we’re often interested in smaller brands with high potential.

Even if you feel your brand may be too small, it is worth getting in touch to discuss a potential opportunity with us.

While not deal breakers, we lean towards buying brands that have:

• 2+ years of operations

• $400K+ EBIT/SDE

• 10%+ EBIT margins

• 40%+ sales are DTC (Shopify, WooCommerce, etc.).

• A U.S. dominant customer base

If you’ve made it this far, we should chat.

Fill out our contact form and we’ll get back to you within 24 hours with next steps.

The average time from initial contact to close can range from 30 to 90 days. Instead of using an automated system to evaluate your brand (like some others!), we work with you personally, to understand the specific nuances of your brand, your outcome preferences, and your long-term vision.

As stewards of the brand you created, we work hard to draw out detailed growth plans from the beginning, and we’re happy to share those along the way so you can continue to enjoy what you’ve built. Cedar Brands values transparency, fairness, and efficiency in its buying process.

Visit our testimonials page to learn more about our process directly from sellers that have experienced it.

We are global operators, but prefer brands with strong US, Canadian, European or Oceanic (Australia, New Zealand, etc.) presences.

Our global supply chain and fulfillment capabilities allow for seamless integration throughout these locations, and we have deep consumer expertise across these markets.

If you have customers in other regions, but believe you’re a good fit for Cedar, let’s talk. For the right brand, we’re open to expanding our geographic reach.

We respect brand creators and believe they should be fairly compensated for the hard work they’ve put into building their home and family business. Cedar Brands doesn’t run your data through a black-box algorithm that returns an arbitrary offer amount like the big aggregators do. Instead, we work hard to understand the nuances of your business, both the tangible and intangible aspects that make your brand unique.

We pride ourselves on agreeing to an offer in the Letter of Intent (LOI) without trying to adjust the commercial terms after due diligence. When you work with Cedar Brands, you can expect to minimize the disappointments and frustrations of renegotiations that notoriously take place at the end of a deal with the other ecommerce buyers.

Before we close a deal, we will walk you through our growth plan for the brand. It’s important to us that each brand creator feels confident that their business is in safe and capable hands. We work with each brand individually to optimize the storefront and create a plan for product development, omnichannel expansion, and international growth.

Yes! We are always looking for talented people to join our team and help us and our distinctive home and family brands succeed. Please get in touch through our contact form, or review our careers page for open roles.

Ok, if you made it this far, we should definitely chat. Tell us about your home and family brand by using our contact form and we’ll set up some time to connect live. We can’t wait to meet you and your exceptional home and family brand.