Acquiring exceptional brands and businesses.

Cedar Brands provides the strategic and operational support to take consumer brands to the next level.

Our Story

We believe the best brand experiences begin at home. Whether through time spent with family, caring for beloved pets, or relaxing in our personal refuge from the world, exceptional products in the home and family space have the potential to forge deep, lasting connections with their customers.

It’s with that belief in hand that we started Cedar Brands. Our goal? To support and nurture the brands that make us feel at home.

At Cedar Brands, we make selling your home and family company easy and supportive. Our transparent sales agreements are tailored to each brand’s unique personality and needs. With a team of direct-to-consumer experts specialized in home, family, kids, and pets, Cedar Brands knows what brands in these spaces need to grow and scale beyond their initial success.

We also know that customers of home and family brands remain loyal based on shared values and alignment with the brand’s mission. Cedar Brands preserves each brand’s ethos and trustworthiness, maintaining and expanding the brand-customer connection that is unique to this space.

So, here’s our promise to you: if you’re a brand owner looking to launch your company into its next phase, we’ll always put the brand first. We go above and beyond, centering the emotional bond between home and family brands and the owners and customers who adore them.

Because growth doesn’t have to come at the expense of connection.

The Cedar Brands team is committed to three core principles that guide our approach:

  1. Delivering exceptional customer experiences: From purchase to unboxing and aftersales care, the user experience must be best in class. Home and family brands are personal, and the customer service that accompanies them should be, too.

  2. Acting with accountability: Not only to our customers, friends, families, and team members, but also to the environment. Sustainability is front and center in our business practices. We are committed to developing better retail practices for a better future.

  3. Building brands. The right way: Growth at all costs is not a Cedar Brands strategy. Through centering the brand experience, and nurturing the brand-to-customer connection, our method ensures long-term viability and brand preservation.

Our Approach

Our Expertise

The team at Cedar Brands has a combined 30+ years of consumer brands experience.

We’ve grown small but notable brands into home and family leaders with 7-figure organic social media followings, advertising budgets in the tens of millions, and legions of loyal customers.  

From small to large we know what it takes to scale brands while ensuring an excellent customer experience and delivering consistent profitability.

Meet the Management Team

Meet Our Brand Founders

You’ve built something special. We understand that the decision to sell your exceptional home and family brand isn’t an easy one, and that choosing the right partner is a critical (and sometimes confusing) first step.

Before making the leap, meet some of our Brand Founders – entrepreneurs just like you who chose Cedar Brands to nurture their brand’s growth. They’ll give you perspective on what’s it’s like to work with us, from start to finish, so you can feel confident making your next move.